Top Talent
Versatile Marketing Professional
Adaptable marketer with B2B and B2C experience in sectors such as charity, events, engineering, software and food production. Proficient in digital marketing tools, including WordPress, MailChimp, Sprout Social and Canva, with the capacity to learn new software quickly. Experienced in managing and executing digital campaigns from concept to evaluation.
📍 Location: Warwickshire
🎓 Education: BA Publishing with English – 2:1
🛡️ Expertise: SEO, WordPress, Mailchimp
Professional Experience
Marketing Consultant
Oct 2025 – Present
Freelancing
- Re-designed the website, incorporating SEO best practices.
- Implemented a quarterly email newsletter to grow the company profile and create business leads.
- Increased social media presence, including Tik Tok.
Marketing Executive
Oct 2021 – Aug 2025
Royal Life Saving Society UK (RLSS UK)
- Coordinated all planned and reactive digital communications for multiple audiences across all social media channels.
- Managed the website, including keeping public-facing safety advice up to date and ensuring it was communicated clearly.
- Managed targeted advertising campaigns across Meta, Tik Tok, and Google Ad Grant, to deliver maximum impact with a limited budget.
Marketing Manager
May 2016 – Dec 2020
Global Displays
- The sole marketer in a B2B organisation, developed and executed strategies to attract new business.
- Redeveloped the website, sourcing a web developer and delivering a WordPress site on time and within budget, providing a responsive design, improved usability, and visual impact.
- Initiated segmented email marketing campaigns that generated open rates consistently above industry benchmarks and contributed to a significant increase in enquiries for event services.
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